July 25, "Business Week" article pointed out that the headline technology, AMD Inc. and ATI both companies are very optimistic about the development prospects of the combined company, but for them, the first key issue is to convince investors that they should be combined .
AMD CEO 娴峰厠鎵樼憺鍏?On the acquisition of ATI Technologies, AMD's problems are very subtle and profound words. In the old rival to Intel's competition receive a helping hand, chip makers AMD company on July 24 announced a 54 billion dollars it will buy graphics chip maker ATI Technologies Inc. news.
Ruiz in a conference call to industry analysts said: "We will fight alongside comrades who turned into a one mind." The two sides have been in before the personal computer and consumer electronics chip market to maintain the long-term relationship. But Ruiz believes that in the future the two companies will market with a focus on business users and mobile computing innovation of particular interest to business users above. After the final result of the merger the company will expand in the fast computing, AMD's ability and low-cost single-chip ATI chip in to send details of the image data combined expertise.
However, these large companies merge to form the final product tends to backfire, but can not play its due role. Before the promised cost savings and sales increases not only never be fulfilled, and different corporate culture and operation of mixed but before the company's brand value will be erased.
A lot of irony: perhaps that is Intel and Nvidia in July 24 acquisition of ATI, AMD announced the same day the company found that many funny things scrapping. Nvidia CEO Jen Hsun Huang said in an interview: "I had no idea would be such a huge profit. ATI company could basically disappeared, and now there is only us, a leading graphics chip company wield enormous. "
Intel, the world's largest chip maker, declined to comment, in particular, stop talking not talking about the acquisition of ATI, AMD's event. But Intel executives said the company will continue to improve their own chipsets, AMD will launch a difficult enterprise and the product platform.
Investors are not sure, AMD and ATI merger with how good the situation would be after. Circulating a recent industry, AMD will be the computer industry price war, the biggest losers in pessimism, AMD's stock on July 24 in stock trading to close at 17.40 U.S. dollars per share, down nearly 5% stock fell more on the market that increased the pessimism. Lehman Brothers semiconductor analyst Dimulujia in the report, said: "AMD and Intel in the fierce competition, the new large debt and short-term solution as good integration of the two companies have been in the original under tremendous pressure, coupled with AMD's shoulders, two blocks, so that led to a rapid decline in AMD's stock phenomenon. "
In fact, AMD with ATI may have in a few months can not focus on their core business, because they are busy with the merger transaction to the end to build a sales of 73 billion dollars, more than 1.5 million employees, across Canada, California and Texas, three of the new company. In order to take into account the acquisition of ATI, AMD, using 25 million term loan, a direct result of AMD's assets and liabilities of less than 10% higher than the level from rising rapidly to 37%, international credit rating agency Fitch on AMD's prospects for change from a positive balance into negative negative, and therefore, AMD has reduced its credit rating.
And the acquisition of ATI, after the company was, will no longer be based on Intel processors to the computer supply graphics chipset, so its annual revenue to decrease by 9 million. ATI's chipset products through the front-side bus and Intel processors connected. But AMD's processors are used with different technologies Intel, the processor does not use the front-side bus.
When the ATI-AMD busy consolidating their newly established relationship between the time, Intel and Nvidia companies have also launched their own new chip heavyweight. Intel and its partners will be held on July 27 started selling a new product architecture Core 2 Duo. First of all desktop computer chip, and then followed by a new laptop with energy-efficient chips. Core 2 Duo is expected to be the first time in two years, mainstream PC chip market, the best performance crown from AMD's hands it back. In mid-2007, AMD is not possible then the best performance crown back to the chip.
At the same time, Nvidia is getting ready to launch later this year, a new high-end graphics chips, Nvidia executives are on the chip's high opinion, that it is nearly a decade in product development the biggest step forward. In 2001, after introducing a new chip, Nvidia Corporation has been steadily enhancing its market share, competitors ATI's situation is exactly the opposite.
AMD Inc. that they have sufficient reason to believe that the merger will give the company a good development prospects. AMD will look on the Intel and Nvidia's forces are still weak in the market. AMD's president Dekemaier wanted to use ATI's chipset business to develop a energy-efficient combination of processor and graphics chip products, and production and software partners, software package, the final launch of a new computing platform, Intel's new vPro competition.
Intel's vPro chips directly into the security technology and virtualization technology, so it will be soon put on the market of software companies and large commercial companies at home. Network administrators of large enterprises can use vPro to the system by people classified in order to avoid the virus spread rapidly within the enterprise network.
He said, ATI company such as Nokia and Motorola cell phone manufacturers supply graphics chipset business is also growing rapidly, for AMD and Intel helping the competition. Intel's recent mobile phone chip division of its 600 million U.S. dollars to the price sold to Marvell Technology. Meyer said: "Customers want better services and more stable mobile business services, but they want to know what products we have some options available to them."
Nvidia, AMD and the company even if the relationship between the deterioration and a loss of ATI and Intel off its co-operation between the business, AMD executives believe that mergers and acquisitions still in the computer market, the company's annual revenues, which each from Intel the hands back a percentage point of market share, the company can increase annual revenues 300 million U.S. dollars.
But others hold different views, Coburn Ventures founder 鐨櫘绉戜集鎭?technology consultant said, AMD's success in too many uncertainties involved. Cockburn said: "I do not want six reasons, give me enough for two reasons, two good reasons."
Meyer said he recognized the road to the future development of the company long way to go. He said: "The integration work needs to focus on, but the priority may be to persuade investors to acquisition of ATI, AMD is essential wise."
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